I love you to my customers and competitors. Really truly love. Some ( competitors) to understand what does not make headway. Clients, of course, for the money they bring, because without them there would not be my business. Yet there are customers, friends - it is generally happy, and money, and talk to pleasant topics and gossip, and help me - I will help you.
But how do you sometimes amaze me! .
Take, for example, the media market in Murmansk. In May the roof above the surprises.
Everyone talks about the crisis of lack of money available for investment. Figushki! . and ...
Costs for printing the newspaper: 8 pages, full color, 50 000 copies. (printing, paper, printing consumables are different ) is approximately 60 thousand rubles. and this is without taking into account the work of staff and other overhead costs. Fill in the early months of newspaper advertising to the point of recovery, I think a utopia, but even more so this is utopia, when ahead of the selling season, which is already characterized by the crisis of low advertising activity. And there is still a very important factor for the free newspaper - is the quality of distribution. Do not debug it would be like this.
and that in this case would be with the advertisers, you know.
Although advertisers ( clients), I sometimes do not understand.
Well, for whatever reason you do not check the relevance of the stated in the newspaper data in terms of circulation (although it's just -. click here. or call the print shop ), but you are buying an annual report on the measurement of media audiences, spend the money. Do not use?.
And there is such a thing as a cost per thousand. It's easy! .
I understand that there will always be clients who will advertise in the newspaper like ...
Now the newspaper closed. Her clients rastaschat few other players in the market and I think it will be newly arrived players, which I wrote above. T. to. such customers are located, where cheaper... no matter what indicators other than price.
I posted just above an old photo. ( since autumn 2008 ) paper, ... Then the article in my blog was due to the fact that their editors openly lied in their output on the printed edition, and not yield to any persuasion, senses. Then there was a conversation with their guidance, which was accompanied with their hand remarks: ... Since then, I realized not much has changed. ... Probably thought it would be difficult to verify? . And because in the past few months have been really funny 100? . ...
Maybe even here I find answers to their questions and no one will dare?.
P. S. :. Kukushkin to Max... as a new radio format had to choose Chanson, and not a ... Yes, I understand that the soul can not lie, but people loved it! . ;-).
_______________________________________________________.
Updates on the blog:. advertising Murmansk. ,. marketing Murmansk. and. The practice of marketing. on. e-mail. ,. RSS. or. twitter. All for your convenience!.